Responsive Design

improves the appearance of your site across all devices by ensuring that the content within adjusts appearance based on screen size.


In 2015, Google implemented a change to the search engine algorithms so that they now factor in a website's mobile presence as a ranking variable. This alone justifies the importance of responsive design!

Simply put, a website needs to be presentable and usable on a smartphone.

Just a few things that make a site more responsive are:

  • readable text without requiring zoom
  • adequate space for tap targets
  • and no horizontal scrolling.

Remember when websites would appear as a simply a shrunken version of the desktop site when viewed on a phone? It was like not a user-friendly experience! The number of smartphone users internationally will surpass 2.8 billion in 2020. Websites not optimized for these smaller screens can experience a decline in their search engine rankings.

It's true: over 60% of searches now come from a mobile device

To ensure that your website offers an experience tailor fit to all devices (without creating a stand-alone application), consider why responsive design is important as a mobile solution.

What is Responsive Web Design?

In previous years, a popular way to deal with varying screen sizes was to develop more than one site, with each variation being set to different dimensions.

Responsive web design creates a system for a single site to dynamically respond to the size of a user's device with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size and consequently presents content in a cleaner manner.

It offers an optimized browsing experience.

For a more technical guide to responsive design, w3schools has an entire informational course on the topic. According to, Responsive Web Design is about using HTML and CSS to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.

Benefits of Responsive Design for Mobile

The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent.

It's also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information.

Finally, a responsive web design increases visibility on search engines due to its mobile-friendliness. A site with an effective mobile experience will show up on search results above one without.